Obtaining New Business Is More Difficult for Agencies, Report Finds

Obtaining New Business Is More Difficult for Agencies,
Report Finds
Landing new business has become more difficult for agencies in 2022, a survey of more than 150 agency executives nationwide has found. The RSW/US 2022 Agency New Business Report found that ad agencies, marketing services firms and PR companies are growing slower while new business is tougher to land. The study, which invites 3,000 executives...

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