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There has been a great change in the marketing industry in recent years following the evolution of several automation tools that make business relatively easy. The new B2B marketing automation tools are efficient for different marketing practices such as email funnel, social media automation, account-based marketing, etc. Business to Business(B2B) marketing refers to a marketing technique that targets or focuses on another business as a customer. It’s a much more complex business model since marketers target a purchasing committee and not just a single person, and thus, decision-making has to pass through a series of processes. B2B marketing automation tools…
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