9 Top emotional responses to virality and successful advertising – How to build lasting emotional connection with your audience [TJW 347]

9 Top emotional responses to virality and successful
advertising – How to build lasting emotional connection with your
audience [TJW 347]
Has the evolution of virality changed for better or worse over the years?

So you want to go viral on TikTok or YouTube? Does content go viral when it evokes an emotional response?

An essential element of all successful viral content marketing campaigns is eliciting an emotional response. People are inclined to share the experiences that stir their emotions by communicating them to others because its human nature.

Statistics that proof shock sells
  • 81% of consumers with a high emotional engagement say they enjoy giving back to the brand they are loyal to. Source: Cap Gemini
  • Headlines with negative superlatives perform 30% better than headlines with no superlatives. Source: CXL
  • The customer value of consumers who have an emotional attachment to a brand is 52% higher than that of highly satisfied consumers. Source: HBR
  • 95% of purchasing decisions are made subconsciously thus buying things because we feel something about them. Source: Inc
  • There is a 38% chance that anger-inducing content will go viral. Source: Moz
  • Consumers emotionally connected to their favorite brands spend twice as much at their preferred retailers. Source: My Total Retail
  • Emotional marketing campaigns success rate is 31%. Source: Neuroscience Marketing
  • Ads evoking above-average emotional responses increase sales numbers potentially by 23%. Source: Nielsen

70% of viewers who experienced an intense emotional response to an ad were very likely to buy the product, more than double the 30% of viewers who were very likely to buy the product having experienced merely a moderate emotional response, representing an uplift of up to 144%

Source: Unruly ShareRank data

Read more: Creepiest Ways Airbnb Owners Are Spying On You

9 dos and don’ts for a successful virality
9 dos and don'ts for a successful virality

As an entrepreneur with an online presence, one of the most important things you can do is create content that goes viral and emotionally engages your audience.

The evolution of successful advertising by outrageous marketers like P.T. Barnum, Richard Branson, Madonna, Donald Trump, Houdini, J. Paul Getty, Mark Twain, and Martha Stewart to contributors of hot content on TikTok tells you that virality is here to stay. It just evolves with each generation over the years.

The end goal is the same. All these people use …

… extraordinary, unusual methods to attract the most money and attention to themselves and their businesses with the least amount of effort and time.

Joe Vitale

But how do you ensure that your content for your product, goods and services will be successful?

Here are 9 dos and don’ts for creating viral, emotionally engaging content:

Virality dos

1. Write headlines that pack a punch – make them interesting, attention-grabbing, and/or funny.

2. Use strong visuals – people are more likely to share content with compelling images or videos.

3. Create listicles – people love lists!

4. Be controversial – stir up some debate with your opinionated articles (just make sure you can back up what you’re saying).

5. Be emotional – tug at heartstrings or make people laugh out loud; either way, evoke an emotion in your reader for the best chance of going viral.

Virality don’ts

1. Boring headlines – no one wants to read a snooze-fest article

2. No visual appeal whatsoever– if it looks like something straight out of a textbook, no one is going to want to share it

3. Vague topics– focus on specific issues or stories so readers know exactly what they’re getting into

4. Play it safe– sometimes taking risks pays off big time

Do you need a virality content agency?

A guide to successful advertising [and virality]

Virality gifts aside, you’ve seen all the TikTok virality from gorilla glue TikTok to goviral websites and goviral YouTube. How do they go viral?

Though outrageous marketing breaks through the clutter and gets your customer’s attention, it straddles the very fine line between marketing success and a marketing bust.

Thomas Smith wrote a guide called Successful Advertising in 1885.

  1. The first time a man looks at an advertisement, he does not see it.
  2. The second time, he does not notice it.
  3. The third time, he is conscious of its existence.
  4. The fourth time, he faintly remembers having seen it before.
  5. The fifth time, he reads it.
  6. The sixth time, he turns up his nose at it.
  7. The seventh time, he reads it through and says, “Oh brother!”
  8. The eighth time, he says, “Here’s that confounded thing again!”
  9. The ninth time, he wonders if it amounts to anything.
  10. The tenth time, he asks his neighbor if he has tried it.
  11. The eleventh time, he wonders how the advertiser makes it pay.
  12. The twelfth time, he thinks it must be a good thing.
  13. The thirteenth time, he thinks perhaps it might be worth something.
  14. The fourteenth time, he remembers wanting such a thing a long time.
  15. The fifteenth time, he is tantalized because he cannot afford to buy it.
  16. The sixteenth time, he thinks he will buy it some day.
  17. The seventeenth time, he makes a memorandum to buy it.
  18. The eighteenth time, he swears at his poverty.
  19. The nineteenth time, he counts his money carefully.
  20. The twentieth time he sees the ad, he buys what it is offering.

Thomas Smith, London, l885

Source: https://www.brandingstrategyinsider.com/2010/08/advertising-frequency-theory-circa-1885.html

Can you see its relevance to this day?

Emotional responses to virality The guide to successful advertising [and virality]

What are the 9 TOP emotional responses to virality?

  • Admiration
  • Concentration
  • Gratitude
  • Happiness
  • Hope
  • Love
  • Pride
  • Satisfaction
  • Surprise

Virality is driven, in part, by activation and arousal. Content that evokes either high-arousal positive emotions (awe) or negative emotions (anger or anxiety) tends to be more viral.

Research gate
9 virality quotes
Virality isn’t born, it’s made.
— Jonah Berger
  • “By maintaining an active feedback system at every stage of a startup, founders can reduce their burn rate, increase their virality coefficient, and retain key hires.” — Jay Samit
  • “We’re experiencing the genesis of a community where it does not matter where your roots lie, but what you believe in. We will continue to create an inclusive and sustainable spirit, spreading the word from coast to mountaintop.”
    Akilnathan Logeswaran
  • “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.” — Jonah Berger
  • “You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.”
    Laura Busche
  • “I think the best kind of virality is a product that people like so much that they just want to tell people about it.” — Paul Buchheit
  • “Six degrees of separation doesn’t mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.” ― Malcolm Gladwell

“Judgments of newsworthiness are often contagious; nothing obscures the fact that a decision is being made quite like everyone else making it, too. Thus, a shortcut to newsworthiness has always been whether other news organizations are covering a story — if they are, then it’s newsworthy by definition.

In the modern era, a shortcut to newsworthiness is social media virality; if people are already talking about a story or a tweet, that makes it newsworthy almost by definition. In both cases, the presence of other outlets and other voices serves to build a fortress of tautology: whatever everyone is covering is newsworthy because everyone is covering it.”
― Ezra Klein

Social media’s greatest assets – anonymity, ‘virality,’ interconnectedness – are also its main weaknesses. — Evgeny Morozov https://t.co/le5bgieoW4 @hazloe3 @thextraordinari #thextraordinarionly #ViralVideos #BREAKING #quote pic.twitter.com/cgZIslYBxG

— ThExtraordinariOnly Top 100 small business blog? (@thextraordinari) October 30, 2022
FAQs What’s the worst advice you could ever get about virality

Don’t believe the hype – virality is not everything.

Sure, it’s great if your content goes viral and gets shared all over the internet. But that doesn’t mean it’s the be-all and end-all of online success. In fact, chasing after virality can often lead to creating shallow, unengaging content that does more harm than good.

Here’s why!

When you’re focused on making your content go viral, you’re more likely to chase after fleeting trends and topics that are popular at the moment but have no staying power.

This kind of content might get a lot of shares and likes in the short term, but it won’t do anything to build a lasting emotional connection with your audience. And without that emotional connection, you’ll never truly engage or convert your audience into loyal fans or customers.

How to master social virality of highly converting engagement

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Research more

The Power of Outrageous Marketing: Using the Time-Tested Secrets of Titans, Tycoons, and Billionaires to Get Rich in Your Own Business https://www.amazon.com/Power-Outrageous-Marketing-Time-Tested-Billionaires/dp/0743569695

Cap Gemini, CXL, HBR, Inc,

* This article was originally published here