SALELYTICS: Driving Results Through Inside Sales

Salelytics is one of the nation’s leading providers of Inside Sales, Account Management & Inbound Support services.

Global firms have noticed several developments in technology and how they operate. The majority of organizational departments must change to keep up with technology, but sales and business development departments have always lagged behind. But things have changed since then. The sales departments can now react to technology changes thanks to businesses like Salelytics.

Salelytics is one of the nation’s leading providers of Inside Sales, Account Management & Inbound Support services. They help partners drive incremental sales, increase market share and strengthen customer relationships. Their scope goes beyond the typical call center.

How it all started

Salelytics was originally founded in 1988 and branded Telmark. The focus was to help Consumer Package Goods manufacturers take a direct sales approach to their small to mid-sized customers who were being under-served. To maximize reaching the primary channel, outbound calling over the phone was done. Fast forward a decade, they expanded the model into supporting Healthcare clients in the medical device and pharmaceutical space. A few years later, they were acquired by West Corporation and expanded into large Enterprise accounts in the fortune 100 space supporting small to mid-size customer sales efforts using multi-channel outreach.

Salelytics’ amazing service and innovative processes have gotten them into the list of Innovators of the year award. This journey as of late stems back to 2019 when Salelytics was divested from West Corporation and became a stand-alone company once again. In 2022 they’ve really come into their own with technology advancement by blending a combination of homegrown and vendor solutions in a customized manner. This unique application, combined with 30+ years of sales process improvement, has created an environment where Salelytics’ revenue-generating solutions are really unmatched in the market for customers looking to outsource these types of efforts.

Service offerings

Salelytics offers various tailored solutions for their partners as per their needs. Their expertise in this space typically deploys an Omnichannel approach to ensure vast coverage over a large customer segment with low or modest individual values of the accounts. They understand the fact that all enterprise customers have a unique set of pre-existing conditions. To be a truly valuable partner, one must find a way to nimbly navigate in and out of those conditions through strategic thought leadership. This can be technologies, processes, or market conditions for the client. They’re helping 100+ Enterprise clients manage through these scenarios in any given year. The outcome is a kind vantage point to help guide new clients through their own journey in a way that cares for who they are and where they want to go with revenue-generating activities.

Salelytics’ amazing service and innovative processes have gotten them into the list of Innovators of the year award.

The unique position of supporting fortune 100 medical devices companies, telecom companies, financial service providers, global logistics carriers, and global consumer packaged goods brands is very rare to find all in one firm. So the real value their clients get is beyond the traditional tech and services affiliated with a call center; it is the perspective and vision for where it’s all going to help them capitalize on the opportunity. These can be technologies they’ve created, like their patented Super Associate platform, or interconnected selling processes to gamify the work in a way that’s unlike anything you could purchase off the shelf. Back all that with an executive team that measures their experience in decades vs. years, and it’s a pretty special combination.

With more than 30 years of expertise developing fully integrated sales solutions to fulfill the demands of their clients and customers, Salelytics is well-positioned as a market leader.

Role of innovation

Salelytics management believes innovation is everything. They never settle, challenge themselves to grow, and be thoughtful and intentional about how they approach growth. A perfect example was just a few years ago, and they were a 100% brick-and-mortar operation. Today they’ve evolved to a larger work-from-home operation to support their clients. They felt it was a better path for their people and clients, and in turn, the company saw the benefit through growth.

No two client solutions look exactly the same. They have a recipe and structure that provides the framework and starting point for how to approach the business objective. From there, a set of unmatched tools combined with a group of talented resources is the secret sauce.

Standing out from the competition.

The place Salelytics sits in the market is unique. They are a national supplier with 1500 employees and a multistate presence with the ability to scale quickly for both technology and human capital. However, they are not a global brand today with competing priorities across a massive client portfolio, making resource allocation and prioritization a challenge like some of their larger BPO competitors.

People understanding the client’s business is very important here, and subject matter experts are built from the ground up at Salelytics. Adding more to it, Salelytics President, Scott Krueger said, “We are incredibly proud of our high tenure, specifically at the leadership levels. These resources systematically mentor and develop front-line talent to become experts in their field. This ownership combined with arming Associates and leaders with self-serve learning tools has been a proven method of success over the years.”

With more than 30 years of expertise developing fully integrated sales solutions to fulfill the demands of their clients and customers, Salelytics is well-positioned as a market leader. The company will also assist all startups in resolving their problems and assisting them in achieving their objectives. Salelytics is a Midwestern-based business that combines courageous, diligent workers with a range of educational and professional experiences to create a company that is unmatched in its ability to serve its clients’ needs.