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Businesses have long struggled to meet up with their marketing strategies for delivering their products and services to the general public. For startups, which generally have access to low budgets for marketing, the task of having to advertise to the entire public with no basic focus on a particular group can be very daunting and in some cases can turn out to be a waste of time. The opportunity for companies to focus their energy on attracting a specific group within the general public has led to the creation of the financial and business term “target market”. This article offers…
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